The new United Way of Wisconsin ALICE® Reports over One-Third of Wisconsinites struggle to make ends meet financially. Wisconsin households had difficulty affording basic necessities like housing, food, transportation, childcare, and internet access.

Read more here:

Marathon County ALICE: 29% are ALICE households. 

The city of Wausau’s ALICE percentage: 42%

66% of the overall ALICE population in Marathon County is employed

17.6% is retired

Key villages/cities/communities and their ALICE percentages:

Abbotsford – 37%
Athens – 42%
Colby – 51%
Edgar – 38%
Marshfield – 45%
Mosinee – 37%
Schofield – 36%
Wausau – 42%

In 2019 a lot of great work was done with the ALICE population, and all of that work was completely erased by the pandemic, putting us back to almost the same spot we were at in 2018.

These data points were also collected in 2021, at a time when people did have a bit more income because of the COVID payments, along with the extended child tax credit. It’s safe to assume that both of the monetary benefits of those measures are now dissipated.

Asset Limited Income Constrained Employed

ALICE represents individuals and households who earn just above the Federal Poverty Level but less than what it costs to make ends meet. ALICE workers often struggle to keep their own households from financial ruin while keeping our communities running.

Marathon County has a significant ALICE population.  

The first step to helping ALICE is understanding who ALICE is, reading the report, and sharing it with your networks. Local United Ways across the state of Wisconsin are committed to improving the lives of ALICE families and those in poverty by promoting resources for stability. Addressing these issues will not only help advance the quality of life for those suffering from continued financial hardship but also uplift communities.

Take the Challenge - Making Tough Choices Simulator
Access an interactive tool walks you through the tough choices ALICE families experience every day - and what United Way is doing to help them along the way.